Many export projects get off to a difficult start. Even when the product is good and the pricing is right. And even when the product clearly has a place in the market. The problem is simply that the message does not get through. Translation is not the final step!
The process typically consists of completing the product, compiling a strategy, and then having materials “translated” at the end. Quickly and efficiently, so sales can begin.
But this is where the first problem comes up.
The problem isn’t translation, but the way the issue is approached. If communication only comes up at the very end of the process, there is far less room to maneuver, and true localization has no real chance. This late in the process, we are unable to tailor your message to the market – all we can do is try to adapt.
And that comes at a cost. The message will not be precise enough, it will not be persuasive enough, and often it will not even mean in the target language what you originally intended to communicate.
The offer will not work, and it will fall far short of the expected results.
It is more than a linguistic issue. It has a major impact on business performance.
Localization is not about simply “translating” text, but about ensuring that it represents the same value in every market. For that to happen, translation must not be treated as something added at the end, but as part of the planning process from the start.
If it is left out, compromises will have to be made: shorter texts, simplified messages, shifting emphasis. And in the end, you are left with communication that is unable to truly support your business goals.
At Hunnect, localization starts at the very beginning of the process. Every project is designed around individual needs, because no two markets or situations are the same – but one thing remains constant: we do not adjust communication afterwards, we build it properly in advance.
Because translation is not just a matter of exchanging the words of one language for another.
Trust us with your localization, so you can focus on your business.
